Live events allow brands the opportunity to create a deeper level of engagement with customers.
A recent study confirms that shows are the best form of interactive marketing, create positive
attitudes to brands, makes it easier for customers to buy and thus drives sales uplift (source:
Facetime)
Show sponsorship goes one step further allowing the sponsor to align themselves with a show brand
and deliver a message and experience to a target group of customers. By creating an integrated
campaign based around the physical event, show sponsorship is a highly effective mix of activity that
combines to:
Drive sales, Raise brand awareness, Allow data capture, Conduct research, Generate PR, Create a brand experience, Offer product sampling/interaction, Run hospitality, Display thought leadership
Emap organises 17 trade shows each year that connect ¼ million businesses face to face.
Working in retail, healthcare, education, environmental services, energy, built environments
and media, our shows are leaders in their respective markets and working with us aligns your
company with a recognised and trusted show brand.
Each event is supported by a comprehensive marketing campaign using print, PR, DM, online
and social media channels.
Working with complimentary in-house media and supported by key
external partners, this activity combines to create a marketing reach that extends beyond the
physical event and increases the longevity of your sponsorship.
Our shows present the opportunity to communicate with and directly engage an unrivalled audience
of hard to reach customers making it the most exciting and effective marketing you can do.
Our tailored approach to sponsorship allows us to create campaigns that fit your budget and
resource level using relevant media and experiential opportunities to deliver against clear strategic
objectives.
For more information or to discuss the opportunities please contact
daniel.thurlow@emap.com
or
t: 0207 728 4250.
![]() |
Sense have worked with leading brands and used events to create a greater depth of engagement with customers. We have seen excellent examples of live marketing in the consumer space generating fantastic commercial value and the same potential exists within B2B. | ![]() |
Nick Adams, Managing Director Sense Experiential Marketing Agency |


